Fad-Tastic! Budweiser “Whasssuppppp!?!?!” Commercials

    March 16, 2011 at 11:00 am

    There is a reason they are called fads. It’s because they disappeared just as quickly as they blew up in popularity.

    Today’s Fad: Budweiser “Whasssuppppp!?!?!” Commercials

    Whassup? was a commercial campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. The first spot aired during Monday Night Football, December 20, 1999. The ad campaign was run worldwide and became a pop culture phenomenon.

    Here are some things you might not have known about those commercials:

    The commercials were based on a short film, entitled “True”, written and directed by Charles Stone III, that featured Stone and several of his childhood friends – Fred Thomas, Paul Williams, Terry Williams, and Kevin Lofton.

    “The short was popular at a number of film festivals around the country and eventually caught the attention of creative director Vinny Warren and art director Chuck Taylor at the Chicago based ad agency DDB.” Take some popular and make people hate it. Sounds familiar.

    “DDB took the idea to August A. Busch IV, vice president of Anheuser-Busch, and signed Stone to direct Budweiser TV commercials based on the film.” I’d love to see the old man’s first impression, before they explained it was supposed to be funny.

    “Scott Martin Brooks won the role of “Dookie” when Kevin Lofton declined to audition.” Bet Kevin Lofton has a lifetime of regret.

    “”Whassup!” won the Cannes Grand Prix award and the Grand Clio award, among others. In May 2006, the campaign was inducted into the CLIO Hall of Fame.” True?

    “”Scary Movie” parodies the ad campaign prominently in one scene.” The three people that saw Scary Movie probably already knew that.

    Even the Super Friends do it

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