House Of Lazy Naming Conventions

 
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    November 8, 2010 at 1:00 pm


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    Lazy House of Pies sign

    While I’ve never owned a business I understand the ideas of branding and name recognition. Companies want to make it as easy as possible for consumers to figure out just what the hell they do. Taco Bell. Ashley Furniture. The Bank Of America. I just hate when people get so damn lazy.

    I hate “House of” store. It’s beyond lazy. House of Hats. House of Yarn. House of Records. Bothers me to no end. If you’re going into business at least try and come up with a clever name. You don’t have to go nuts, and you certainly don’t have to pick something that in no way clues people into your business, but for God’s sake don’t be lazy and name it the “house of” anything. I’ll be willing to bet there really is a “House Of Anything” store. That might be the epitome of lazy. You can’t even decide on specialty. Just name the place “Eh. Things.”

    Here is a gallery of “house of” signs.

     
     
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