Coming To A Movie Theater Soon: The Macy’s Thanksgiving Parade?

    March 11, 2011 at 9:00 am

    Officially out of ideas. Officially. Hollywood has scraped the bottom of the barrel and has even considered making a movie about the bottom of a barrel. They just can’t find a director. How do I know the idea barrel has dried? Macy’s Thanksgiving Parade the movie.

    Producers Scott Glassgold and Raymond Brothers of IAM Entertainment have closed a deal for rights to develop a film centering on the department store’s annual parade in New York.

    “We’re aiming to make a four-quadrant, family-friendly film somewhere in that Night At The Museum, Elf sweet spot,” Glassgold says.

    Doesn’t Hollywood speak give you the creep? “The sweet spot.” It’s almost serial killer-ish. I need to shower after reading that statement.

    The duo have begun meeting with writers and are exploring various concepts, even one where the floats spring to life.

    How about a giant Al Roker come to life? That’s freaking scary cinema!

    To convince the department store to bless the project, Glassgold and Brothers commissioned artist Joel Venti, who storyboarded Night at the Museum: Battle of the Smithsonian and Thor, to help with the presentation, which won over Macy’s execs.

    “We are always searching for the next Miracle on 34th Street,” says Macy’s senior vp Robin Hall.

    But until that comes along, we will do a two hour ad for Macy’s with talking floats. OH MY GOD GIANT AL ROKER IS GOING RIGHT FOR THAT DONUT FACTORY!

    Macy’s Thanksgiving Day Parade Movie in the Works (Exclusive) – [Hollywood Reporter]

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