Video Game Commercials are Better Live

    February 25, 2011 at 6:00 am

    It’s amazing how far video game commercials have come since the 90s. Today they’re just as good as movie trailers. But something that’s also pretty cool is the human element. We’re taking a look at some of the best video game commercials involving real humans.

    Sure, a lot of game trailers featuring mostly game play get the job done, but some of the best commercials in video games are the ones that bring a game, or a game concept, to life using real people.

    Halo 3

    Neil Blomkamp, director of District 9, was originally slated to be the director of a Halo movie with Peter Jackson producing.  This is actually a commercial, and two internet shorts cut together to make an absolutely amazing short film that takes place in the Halo universe.

    The Legend of Zelda:  A Link to the past

    You’ve gotta love the Japanese. They take an absolutely awesome, epic franchise that takes itself pretty darned seriously and makes an even more epic and realistic… wait… what?!  The Zelda cast as a Rhythm Nation music video? Awesome.

    Sega Dreamcast:  Sega Net

    It’s a fantastically honest depiction of why people play video games online. People aren’t “connecting” through social networks, “making friends” or “inviting” strangers to play friendly games; they’re mercilessly, angrily and spitefully kicking the living crap out of each other at video games and then acting like children when they don’t.

    Resident Evil 5

    Chris Redfield has been through so much that it’s insane that he’s not more, well, insane.   This video not only does this, and therefore adds some artfully frightening depth and character to a trailer/commercial that could have just been a bunch of zombies, but introduces the main character of the upcoming game in a way that most film trailers try to.

    Super Mario Brothers 3

    There are very few commercials that take such a simple route to get us excited about a video game, but a single person repeatedly chanting the name of the most iconic character in video game history, just to be joined by dozens, then hundreds, then thousands, then millions of people dressed throughout the U.S?  Awesome.

    Sonic and Knuckles

    Not only is it a perfect commercial to explain, during the Christmas season, a new technology to kids, but it’s something that makes you not only want to go out and BUY Sonic & Knuckles immediately, but to see the technology in action.

    Mario Brothers

    This was when Pacman was still the most well-known video game character around, before we knew that Mario could save the world from giant turtles and, most importantly, before we associated any mustachioed, obviously-Italian plumber with video games.

    1. Mike says:

      No call of duty trailer? I HATE call of duty but that trailer was AWESOME… so much for your horrible list for leaving that out.

    2. Eric says:

      That Halo Reach commercial was pretty f**king awesome. The game, not so much though.

    3. TheReviewer says:

      I propose an updated release of Zaxxon with live action commercial and film. /80sdork

    4. Hango says:

      Never thought about it like that before dude.

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