7 Reasons MySpace Went Bust
MySpace recently laid off over 500 employees, cutting staff by 47%. Not surprising. Actually, it’s more surprising that MySpace had almost a thousand employees. The website has been on a slow slide into oblivion for the past few years. Sure it still gets decent traffic, and it’s used by a few million people, but it will never get back to it’s once massive appeal and popularity.
There are probably countless internal reasons for the collapse but as a former user I’d like to give some reasons/opinion why the social website isn’t the force it once was.
The News Gave It a Bad Name
At one point, it felt like every other day there was a story about how something tragic happened and it all started with a MySpace account; fake accounts and teens committing suicide, pedophiles looking for young kids and countless other shocking stories that painted MySpace as this awful online entity where people only went to do awful things. Run enough “Why you shouldn’t let your child on MySpace” stories on the evening news and it’s bound to lose some of it’s younger audience because their parents blocked it.
Too Big, Too Fast
It seemed like overnight, everyone and their mother was on MySpace. Kids, parents, celebs, bands and comedians (more on them later) and anyone trying to obtain a “social media presence” or just do some good old fashioned spying. Then, just like most fads, people gave up on it just as fast as they had signed on. With the massive influx of new users, the website needed more funding and help keeping it afloat. So it had no choice but to…
It Sold Out
The worst thing a start-up company can do is sell to a larger entity. Unless they are just looking to make a quick buck — then it’s probably the best thing that can happen. When NewsCorp bought MySpace in 2005 for $580 million, it was the beginning of the end. Once a huge corporation takes over a small enterprise they gobble it up and change the way they do business. It’s just the nature of the beast. MySpace wasn’t this cool little place to connect with friends and new people anymore. It became part of the Fox machine and lost it’s identity. They got rid of their “Toms”. People liked Tom.
Bands and Comedians Took Over
Back to these website killers; figuring out that MySpace was a cheap and easy place to upload songs and material, musical acts (talented and untalented) and comedians (talented and untalented) came pouring in and hit people over the head with their “HEY LOOK AT ME” antics of mailing random users and pushing their website in every interview. Dane Cook basically became a star thanks to his MySpace following. Now you know who to blame.
Ugh. It was nice to make your page match your personality but then it became such an ordeal. Layouts, blings, music players and everything else crowded up a page and made them impossible to load. Looking at a MySpace profile crashed my computer more times than I can even guess.
It Started To Feel Creepy
The negative news stories may have been to blame but if you mentioned to someone you have a MySpace page they’d usually follow-up with a “you looking for little kids” or “you starting a band?” It started to have a negative vibe. Almost like you were doing something wrong just for having a profile. So people stopped checking and eventually just killed their account.
Pretty Simple: Facebook
This probably should have been the first point because it’s pretty damn obvious but it got beat by a better product. Facebook was easier to use, easier to find people, involved less of the “hey look at me” of MySpace because there were no layouts or minor celebs clogging up the area. It was also more widely accepted as a better social networking tool. It’s the industry leader. For now.Speak Your MindTell us what you're thinking... and oh, if you want a pic to show with your comment, go get a gravatar!