Fad-Tastic! Zubaz

 
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    December 15, 2010 at 11:00 am

    There is a reason they are called fads. It’s because they disappeared just as quickly as they blew up in popularity.

    Today’s Subject:Zubaz

    Zubaz (officially pronounced “zoo-bazz”) is a brand of shorts and pants that became popular during the early 1990s. They were created in 1988 by two bodybuilders, Dan Stock and Bob Truax, as a comfortable, functional short for weightlifting. The purpose was to make clothes for the gym that would stretch and expand with the body during a workout. They were an immediate success. The Zubaz company sold $100 million worth of products in 1991 alone. The company slogan was “Dare to be Different.” Oh boy and where they different.

    Here are some things you might not have known about Zubaz:

    “Although Zubaz began as a line of shorts, the brand was extended into long pants, caps, shirts, and even diapers.” Diapers. For the bodybuilding baby in every family.

    “They have an elastic waistband to allow for greater flexibility and movement. ” Nice way to say “good for fat people.”

    “The pants were originally created in a zebra print, but later began to be sold in almost any design imaginable.” And oh boy where they imaginative!

    “Professional wrestling tag team the Road Warriors were early partners in the business which targeted male athletes and weightlifters.” How did I not know this? I think I just learned something.

    “Zubaz designed the uniforms of several Arena Football League teams in the early 1990s, including the Tampa Bay Storm and the now-defunct New Orleans Night. ” I swear the NFL had Zubaz.

    Told ya.

    “In a 1993 survey in Inside Sports magazine, Zubaz finished third in the voting for Worst Thing to Happen in Sports that year. Ahead of it were the retirement of Michael Jordan and the death of wrestler Dino Bravo.” Moment of silence for Dino Bravo.

     
     
     
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